Social Media Management is the act of planning, organizing, leading, and optimising social media strategies to achieve business objectives. Social Media Management (SMM) is a set of activities that enables businesses to improve the quality of their brand messaging via the Internet. SMM can be divided into five core components: Search Engine Optimisation (SEO), Pay per click (PPC), Social Media Management (SMM), and Social Media Management tools (SMX). In addition, SMM also includes tasks like content writing, product promotions, user experience engineering, data cleansing, link building, research and marketing analysis, and ad planning.

The primary objective of social media management is to enhance online visibility by increasing website traffic. Social Media Marketing (SMM) includes efforts aimed at creating a website that increases in popularity through link building, search engine rankings, social media networks, and other activities that make the site more visible to viewers. Social Media Marketing Strategies involves building brand awareness using media networks, such as Facebook. Social Media Marketing can also encompass offline strategies, such as participating in trade shows, fairs, exhibitions, and promotional events. Social Media Marketing Strategies includes participation in events such as Fashion Week, the Toronto Fashion Week, and New York Fashion Week.

Social Media Managers work with the basic functions of Search Engine Optimization, Pay Per Click, Social Media Marketing, and other traditional channels. Social Media Managers may also work as affiliates of DMPs (Digital Marketing Managers) or as independent digital marketing experts. These professionals are hired to drive traffic to websites by optimizing keywords using search engine optimization tools. SMM also incorporates the use of social media networks, such as Twitter, Facebook, Digg, StumbleUpon, YouTube, blogs, RSS feeds, email, instant messaging, text, images, and other forms of communication that share information.

Social Media Managers also optimizes sites for keywords and content using popular platforms, such as Facebook, Twitter, Google+, LinkedIn, and Pinterest. These professionals often work with their client’s brand awareness, SEO strategy, or other promotional activities. Social Media Management can be done by using social media management software, such as Mixx. These platforms provide the data and analytical tools that Social Media Managers needs to maximize their audience reach, generate leads, and promote their client’s businesses.

Brand Loyalty: Even as they improve brand awareness, Social Media Management also improves brand loyalty. Social Media Managers increases brand loyalty by connecting the right people with the right people. They find connections and spread the word. Social Media Managers may use search engine optimization tools to build connections and identify who their target audiences are. When they share information with trusted individuals, their audience is even better informed.

Audience Conversion: An effective social media management system provides an easy way to measure audience conversion. Once a campaign is launched, the Social Media Manager can analyze how many followers, posts, or comments, as well as sharing demographics and tagging preferences were sent by each Social Media post. This dashboard allows a Social Media Manager to identify which messages are performing best. In addition to being easily measured, this dashboard makes it easy for a Social Media Manager to send personalized messages to their target audience on a regular basis.

Scheduling: Scheduling activities on multiple social media platforms takes a lot of time away from a business. Social Media Managers can schedule posts to appear at specific times through their dashboard or send a message to followers asking them to “like” a post on their feed. Businesses have a myriad of schedules to meet, so why not make it easier on themselves? Social Media Management software tools offer a simple solution to scheduling.

Sprout Social: The cost of Social Media Management tools such as maverick and sprout social are incredibly low when compared with the cost of maintaining an in-house social media marketing team. These two tools are both available completely free of charge with a long term commitment of up to 30 days. Sprout Social is highly recommended due to its intuitive navigation and ability to schedule activities. On the other hand, maverick is recommended due to its ability to allow businesses to connect with a larger audience. Both tools are great for Social Media Management but when compared side-by-side in terms of features and affordability, the clear winner is Sprout Social.