Digital Media Manager Job Description
A digital media manager is an online marketing professional that develops and executes marketing campaigns on digital channels. Most digital media managers function closely with content producers, copywriters, photographs and designers to make a brand’s online visibility through social networking and other types of internet marketing. Digital media plays an important part in a company’s strategy, but the impact of the strategy will depend largely on how well the manager implements it.
A digital media manager should understand the entire online media landscape and how to effectively leverage the various digital marketing tools at his or her disposal. Digital media can encompass the full gamut of the available online platforms such as search engines, social networking sites, video sharing and social bookmarking services, blogs, and more. In addition, digital marketing managers need to understand the psychology of their audience. For instance, what types of content and activities to inspire people, excite them or get them really excited?
Digital media managers should have strong analytical skills and be able to interpret and measure performance across all of these platforms. Digital media companies often use analytical data to monitor audience behavior, discover new marketing strategies, and optimize campaigns. Digital media managers should be proficient with metrics and analytics, and should be capable of interpreting and measuring performance across all of these platforms and devices.
Digital media managers should also understand the different industries, they are serving. Digital marketing is very different from traditional direct marketing. Digital media managers may work for e-commerce companies, blog sites, SEO firms, or social networking sites. Digital media managers must have a broad understanding of all of the different industries in which they serve, as well as the strategies they execute to serve those industries. Digital media managers should also be skilled at working with a variety of people and in various environments.
Digital media marketing managers should also be able to build strategic alliances. Managers should be skilled negotiators and should be able to build relationships based on trust and credibility. Digital media managers should be prepared to engage with management to increase motivation and improve the effectiveness of Digital marketing initiatives. Digital media marketing managers should plan and execute campaigns, track results, analyze trends and performance, and develop marketing plans that leverage the best practices of other Digital media companies.
Digital media companies will have very specific marketing plans, often laid out for them by their parent companies. Digital media managers will need to hire a Digital media manager, or hire Digital media consultants, to help them define, create, and execute their Digital marketing strategy. Digital media managers may also need Digital media consultants to build and execute campaigns. Digital media consultants can help Digital media companies define their marketing goals and objectives, develop the scope of their campaigns, and measure their performance.
Digital media companies will typically hire Digital media managers, Digital marketing managers, or Digital media sales managers. Digital media marketing managers will manage day-to-day tasks such as hiring, training, managing talent, and handling any disputes or problems that arise. Digital media sales managers will handle the technical aspects of marketing their clients’ products and services. Digital media sales managers may work on a global level or on a local basis. Digital media companies typically hire professionals who have experience in the field, and who are familiar with the latest technologies.
Digital media marketing managers will orchestrate marketing campaigns, track results, analyze trends and performance, and implement plans that leverage the best practices of other Digital media companies. Digital media managers will often work with Digital media sales managers. Digital media sales managers will manage day-to-day tasks such as hiring, training, managing talent, and handling any disputes or problems that arise. Digital media sales managers will also work on a global level or on a local basis.